Recruitment marketing is the process of attracting and engaging candidates for employment. Some potential opportunities for recruitment marketing in 2023 could include:

1. Leveraging social media and other online platforms to reach and engage with potential candidates.

2. Utilizing targeted advertising and personalized messaging to reach specific candidate pools.

3. Hosting virtual events and webinars to connect with and attract candidates.

4. Partnering with educational institutions and professional organizations to reach qualified candidates.

5. Implementing employee referral programs to tap into networks of current employees.

6. Utilizing predictive analytics and data-driven approaches to identify and target the most promising candidates.

7. Offering competitive benefits and perks to attract top talent.

8. Creating a strong employer brand and positive company culture to differentiate your organization and appeal to candidates.